S.H.O.K. Entertainment is multifaceted full service entertainment company focused on delivering high quality results to its clients and projects. With a wide ranging expertise that covers such areas and services as talent management, music consulting, marketing & branding, product placement & integration, music production, songwriting services, online marketing, viral video marketing, event services, model bookings, talent styling, & music licensing placement its safe to say S.H.O.K. Entertainment is a premier one stop shop for talent and company's looking to fully exploit the opportunity's available in the entertainment industry. Our reputation as a cutting edge marketing and management firm has positioned us as leaders in the new fast paced highly digital music industry.

A fast growing division for the company is its music consulting division. In which the company can oversee the marketing, development and execution of artist singles and album releases, coordinating with all departments of a campaign (publicity, street promotions, radio, new media, video etc..) to achieve maximum results for your project.

Key assets of the company and its associates include its extensive network base of industry professionals, major label experience, relationships with social media & blogs, strong knowledge of digital properties, 8 year company history, & a staff that has not only consulted artist but that has been credited for the marketing and execution of several prominent major label artist releases as well as being awarded several gold and platinum plaques.

BE SURE TO CHECKOUT OUR ENTIRE LIST OF SERVICES OFFERED IN OUR SERVICES SECTION!
"Henry Cedeno"
  • aka. Hollywood Henry
  • role Founder & Ceo
  • mail
  • fcbk
  • twtr @HollywoodHenry

Henry is an entertainment industry professional with over 7 years of music industry experience. He oversees our label & artist relations department that works hand in hand with other agency teams.  Henry has worked alongside such companies as Def Jam Records, Universal Music Group, Slip-N-Slide Records, Universal Motown, Sony-BMG, Jive Records, Atlantic Records, EMI, Capitol Records, Warner Bros. Records, Hollywood Records, as well as a plethora of indie companies.  Key positions included Senior Marketing Director & A&R for independent powerhouse Slip-N-Slide Records, where he lead projects on releases by superstar artist Rick Ross, Trina, Plies & Jagged Edge. With several Platinum and Gold plaques under his belt, Henry brings excellent analytical skills, a vast knowledge of the inner workings of the entertainment industry, a think outside the box mentality, and a key network of top industry professionals.

As if managing full roll-out marketing campaigns for top tier artist wasn't enough, Henry also oversees our music licensing, having landed licensing partnerships on mega films such as, "Hangover 2"  released by Warner Bros. Pictures 2011, “Stomp the Yard 2: Homecoming" released by Sony Pictures 2010, & the upcoming "Hostel III" released by Sony Pictures Q4 2011.

Henry is passionate about the music business and keeps up to date with the latest industry trends, technology, and shifts in the ecosystem of entertainment media. His background and experience includes A&R, music production, branding & identity, business development, project management, marketing, digital marketing, social media, talent management, talent relations, event production, product placement, music publishing, TV/film/commercials licensing, & consulting.